Our Services that help you grow and make an impact.

ARCHITECTING THE FRANCHISE SYSTEM

Business owners understand their product or service, they lead their team and they have relationships with their vendors and suppliers. Those looking to franchise their business typically have limited understanding of the decision process when designing a franchise growth model and in how they will architect and design the franchise system.

The upside for doing this right is significant and the risk of doing it wrong is also significant. In addition, the owner or founder is most often still involved in the business and can’t take on a new learning curve or full-time role of franchising the business.

    • Assessing if franchising is correct for the business and if
      now is the right time.

    • Preparing information for the Franchise Disclosure.

    • Connecting the founder with the right franchise lawyer,
      the franchise association, the accountant, and
      marketing/lead nurturing companies.

    • Determining franchise territory location size.

    • Designing the franchise support and growth system.

    • Preparing the Table of Contents for the Operations Manual.

    • Leading the team to create the Operations Manual.

    • Determining the market strategy for growth.

    • Designing the marketing structure - who will manage
      what parts.

    • Assessing the current team for alignment to new roles
      within the franchise organization.

    • Designing how to operationalize culture within the
      organization.

    • Supporting training and communication structured plans
      and approaches.

    • Reviewing the budget and making recommendations for
      managing growth.

Fractional CEO, COO, CFO

A fractional executive makes a lot of sense for organizations looking to improve or grow their business. With the benefit of years of experience at a fraction of the price of a full-time resource, a company can realize their goals in less time.

Qualified and experienced senior level resources are difficult to source and in many cases, not reasonable for a company being run by the founder or CEO. Many leaders have incredible experience in many areas or aspects of their industry and business, but are not experts in all aspects. As a result, valuable time is spent trying to navigate the lesser known.

Integrating a fractional resources into the business provides a significant strategic advantage. At a fraction of the resource allocation, a business can tap into an incredible resource with the experience and expertise to move the business forward.

    • Work as a mini-board of directors, helping shape the strategy and lead the business.

    • Develop the senior team, allowing the founder to focus on the client or other business needs.

    • Improve the operations.

    • Build competency and accountability structures.

    • Work with the CEO to drive performance improvements in the business.

    • Review the employment brand, communication processes, financials, and operations to create improvements and efficiencies.

    • Build accountability processes.

    • Develop the senior management team.

    • Improve financial performance, revenue, and margin.

    • Work on all aspects of franchising the business.

    • Develop a go-to-market strategy for franchise development.

    • Develop and execute a marketing strategy for attracting franchisees.

    • Develop and execute a lead nurturing strategy for prospective franchisees.

    • Design the training and onboarding program.

    • Design the support and ongoing training program.

    • Design the communication protocols for franchisees.

Operationalizing Culture

Operationalizing Culture is an important part of any business but especially important with franchised businesses. Creating a standard for culture, articulating and documenting the culture and connecting it to the strategic plan ensures an incredible baseline for how the business operates internally.

Culture is a critical component of any organization. Often, it is either not designed with purpose or not well understood. In today’s employment environment, turnover and challenges finding great employees has become the number one issue for many businesses. Operationalizing Culture helps with the employment brand, helps to reduce friction and connects the strategy to the actions being taken each day with the team.

Human Resources should be a tool for facilitating culture, not the driver to it. The CEO or Founder needs to own culture, and understanding and designing this with purpose will make it an effective and strategic part of the business.

    • Teaching the senior management team about operationalizing culture.

    • Building programs to support culture.

    • Identifying communication opportunities and designing systems and processes to streamline and improve.

    • Defining the employment brand.

    • Building a strategy to market this internally and externally.

    • Refining the role of HR in the organization.

    • Defining the current culture and identifying the gaps in achieving the desired culture.

    • Teaching the management team about the impact of low- performing team members on culture.

    • Integrating culture into the strategy along with KPIs, a scorecard, and feedback metrics.

Keynote Speaker

Groups of all sizes come together within organizations and industries to share, learn and for the purpose of motivation. A keynote speaker makes this gathering impactful with messaging that is directly connected to the theme of the conference, and it ties to the goals of the franchise organizer.

The audience at the conference for your association or for your team needs another voice. This has always been impactful in getting your message across and setting the tone for the conference.

Many keynote speakers provide entertainment or they inspire, but less speakers provide specific takeaways for your audience. The participants should leave the session wanting to do something different, and knowing how they will go about doing it.

    • In-person keynote presentations connected to your
      business or association/industry.

    • Powerful presentations ranging from 45 minutes to 2 hours.

    • Key messaging and lessons learned to be relevant and meaningful.

    • Integrated and complementary services at the conference including Q&A sessions, roundtables, panel discussions, closed-door sessions, and mentoring.

    • An entertaining, engaging, and authentic presentation that connects the audience with the message.

Expediting Growth

New growth can come from same store/unit revenue growth or through expansion. Bazely Consulting manages the assessment to understand the right growth model for the business.

Working with a consultant on expediting growth can generate significant revenue and margin for the company, while strengthening their position with competitors. Setting a goal for growth and delivering a plan that provides for this allows companies to focus their e orts on revenue and profitability.

With competitive pressure, increase costs and a shortage of labour, growing the revenue line is an important way to protect the business. Many businesses have untapped potential and an investment of time and financial resource into uncovering this opportunity is important.

Businesses who invest in themselves, their leaders and their strategy can have incredible ROI on that investment.

    • Market review.

    • Current marketing and sales process assessment.

    • Training and design for sales, marketing, and branding.

    • Assessing the ROI for program integration.

    • Assesment of what can be stopped or reduced to help fund a new program.

Strategic Consulting

A well-designed strategy creates a road map for the business. A strategic consultant helps create the strategy by asking intelligent questions and understanding how to plan the execution. The use of a consultant saves organizations time and money, with the result being a better overall plan.

Many businesses need to hear from and learn from someone who has done the work they would like to do. Navigating the changes required to drive the business forward can be a challenge without using a dedicated resource to focus on the goal at hand.

Time and financial mistakes are costly. Utilizing a consultant provides clarity, focus and of course, experience in the building out, refining and executing the strategy.

    • Strategy design and documentation.

    • Reviewing financials.

    • Determining the approach to improving market share.

    • Identifying friction points or areas of business improvement.

    • Leadership assessment and coaching.

    • Operationalizing culture and integrating it into the strategy.

    • Aligning the management team to the strategy.

    • Determining KPIs and scorecards.

    • Developing a performance meeting and accountability approach.

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